THE NWI BUSINESS SOLUTIONS TEAM
At NWI Business Solutions, our team of seasoned professionals possess a wide range of expertise, making us the holistic solution for your business development needs. By interlocking the various skill sets of our team members, we are able to utilize them as intricate parts of a comprehensive strategy, customized to seamlessly meet the unique needs of each client. We utilize a three-pronged approach to deliver your business development solutions, which includes marketing analysis to determine the target market, branding and visual communication and a sales strategy.
This allows our team to create a holistic plan to increase profitability, establish best practices and promote visibility. The majority of NWI Business Solutions team members have 20+ years of experience and, therefore, have the know-how to deliver the highest quality of service.
OUR STRATEGIC LEADERS
Norine Wiebmer
Founder & CEO
Norine is a relationship-builder, sales trainer, national speaker, and author. She founded Networking with Impact (NWI) in 2008, specializing in developing networking strategies and comprehensive sales and marketing plans for businesses. Norine expanded her company’s services in 2017, when she opened NWI Business Solutions offering her clients full-service marketing tools to support their networking and sales efforts. She possesses an eclectic background in nursing, psychology, coaching, sales development, and marketing. This unique range of experiences has provided the foundation for her award-winning relationship-building strategies, The Common Thread Marketing Process℠, the IMPACT Process℠, and most recently the NWI Attract-Cultivate-Retain Processᵀᴹ. By coaching business owners and C-level executives on her proprietary networking processes and directing companies in designing an integrated sales and marketing systems, Norine has been able to help her clients:
- Bridge the efforts of marketing and sales departments
- Increase new business by 300% through face-to-face networking, building relationship capital, and interlinking digital lead generation
- Improve productivity and decrease marketing expenses by narrowing target markets
- Improve customer retention by establishing a “trusted adviser” versus a vendor relationship
- Create and manage an integrated sales and marketing process, documenting and measuring results
- Bridging large company silos increasing productivity and employee engagement
- Equip the sales team with target focused branding, websites, collateral material, content writing and a social media presence
- Measure performance through data analytics to help the executive team make decisions and shift marketing and sales plays
Heidi Hattendorf
Marketing Consultant & Business Coach
Heidi Hattendorf is an accomplished global business executive who helps NWI clients with their marketing/sales strategy to turn into new customer connections and measurable results. She brings expertise in strategy, marketing, sales, innovation, and transformation. Heidi is the author of The Marketing Growth Formula: The Playbook for Building a Profitable & Thriving Business, an Amazon bestseller that guides companies in aligning strategy to results. Heidi has held executive roles at Motorola and at medium-sized, fast-growing tech software companies in the AI and automation space. Heidi has a B.S. in Business plus an MBA. She worked abroad in Europe for 11 years, holds two patents, and was recognized as one of the top 40 women in Innovation by Front End of Innovation. Heidi is a recognized industry expert and sought-after speaker who helps businesses with their GTM/Go-to-market plans and marketing/sales strategy through to implementation and results. Heidi coaches leaders and teams to improve their business performance, scale, and profitable growth.
Sunny Muehleman Blashe
Marketing Communications Strategist/Analyst
Sunny is NWI’s Marketing Communications Strategist/Analyst. She has a bachelor’s degree in Public Relations and Advertising and over 8 years of experience with content marketing, analytics reporting, email communications, social media, and copywriting.
Jenny Phipps
Project Manager
Jenny has worked for NWI for 8 years as Project Manager and Admin to the President. She has a bachelor’s degree in Economics plus a Certificate in Purchasing, Logistics, and Material Management and achieved her CSM. Jenny has a background in procurement and subcontracting from multiple Fortune 500 companies, including defense contractors, on supply management teams.
Brandon Welch
Website Design and Cybersecurity
Brandon has 10+ years of experience in web design, development, and UX. Brandon combines technical skills with creative vision; including 7+ years with NWI. He holds a BFA in Web Design and a Master’s in Human-Computer Interaction for design and user-centered methodologies.
Jeannene Sarno
Creative Design
Creative Marketing, Brand, and Graphic Design Leader with 25+ years of professional experience in creating on-brand creative assets in digital and print. Strong skill sets: creative direction, sales/marketing collateral, and asset development, campaign design & development, digital, and website design.
