by Norine Wiebmer | Jun 19, 2026 | Marketing
Nearly every business we meet wants to generate more leads. That’s the lifeblood of a business, and it’s not a surprise that we hear this request. When we dig deeper, we find that companies are looking for the right prospects who would be a good fit for their...
by Norine Wiebmer | May 14, 2026 | Marketing
The way buyers find businesses has changed. Your prospects are now asking AI such as ChatGPT, Claude, Copilot, and other LLM (large language model) tools for recommendations alongside their Google searches. If your business isn’t showing up in those conversations, you...
by Norine Wiebmer | Apr 13, 2026 | Marketing
Most business owners we talk to are trying different things in marketing and sales, such as a social post here, an email there, maybe some Google Ads, or a website update. They’re putting in the effort and working hard, but without a formal measurement approach,...
by Norine Wiebmer | Mar 20, 2026 | Marketing
Many organizations invest significant time and resources in marketing and sales “activity,” yet cannot determine where to concentrate resources to drive stronger results. Without a clear baseline, these questions can be difficult to answer. Marketing initiatives may...
by Norine Wiebmer | Jan 19, 2026 | Marketing
Marketing is changing too fast to manage it alone The opportunities and methods for reaching your prospects, telling your story, and converting them into customers have skyrocketed. Digital tools, AI, and better analytics to show marketing value have driven this...
by Norine Wiebmer | Jan 7, 2026 | Marketing
If you’re like most business leaders, you and your company experienced a year of change, whether driven by shifts in regulation and policy, changes within your industry, or both. NWI Business Solutions saw similar trends across multiple industries and helped clients...
by Norine Wiebmer | Nov 25, 2025 | Marketing
It’s been widely quoted that nearly 70% of Americans hate networking. Other surveys show that most people have great trepidation with small talk. Yet, so many deals, new partnerships, and ideas come from chance encounters, introductions, or dare we say ‘networking’. ...
by Norine Wiebmer | Oct 22, 2025 | Marketing
If you’ve started using AI in your business or are thinking about it, you’re in good company. According to the National Small Business Association (NSBA), 76% of small businesses are either actively using AI or exploring its use. Trusted analyst firm IDC reported a...
by Norine Wiebmer | Oct 8, 2025 | SEO
Search Engine Optimization (SEO) has long been focused on balancing keywords, content, and backlinks. The game changes fast, and businesses need to stay ahead to optimize for Google and other search engines, but also to understand how AI-driven search and knowledge...
by Norine Wiebmer | Aug 29, 2025 | Marketing
As a successful business leader, your calendar is likely already booked solid with customer meetings, proposals, delivery, strategic planning, team updates, and of course, time with family and simply living your life. You may aspire to do more marketing and sales, but...
