by Norine Wiebmer | Dec 21, 2023 | Attract Cultivate Retain, Marketing, Sales
https://nwibusinesssolutions.com/wp-content/uploads/2023/12/2023-NWI_YearEndReport-FullCircleMarketing.mp4 Thank you for a great 2023, looking ahead to 2024 On behalf of NWI and my entire team, I would like to thank our customers and partners for a fantastic year in...
by Norine Wiebmer | Oct 17, 2023 | Sales
B2B sales is just not what it used to be. Thanks to the digital revolution, the B2B buying journey has changed, as has the role of the salesperson in that journey. With the amount of information now available through digital channels – websites, search, email, and...
by Norine Wiebmer | Sep 14, 2023 | Marketing, Sales
In an ideal world, sales and marketing would be integrated and work together to drive revenue. In the real world, sales and marketing are like cats and dogs – sometimes they get along and sometimes they don’t. Rather than work together, they operate in silos with...
by Norine Wiebmer | Jul 30, 2023 | Branding, Consumer Trends, Marketing
Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an...
by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
by Norine Wiebmer | Sep 6, 2022 | Networking
Thanks to pandemic-induced isolation, many of us are just now looking to renew our personal and business connections. It’s probably been a while since you attended the large functions, in-person meetings, conventions, networking events, and other occasions that you...
by Norine Wiebmer | Jul 25, 2022 | Networking
As far back as the Bronze Age, it seems that humans were networking. In 2012, scientists from Cambridge University discovered a “prehistoric version of Facebook” used by Bronze Age tribes to communicate with each other. They studied thousands of images scrawled across...
by Norine Wiebmer | May 9, 2022 | Marketing
If I had a nickel for every time that I heard a business owner or executive say that they “do not need paid marketing because they get all their business through word of mouth” I could be cruising the Mediterranean on my yacht right now. I get it – it is a point...
by Norine Wiebmer | Feb 23, 2022 | Marketing, Sales
Now that we’ve had some time to settle into 2022, let’s take a look at the top three marketing practices all successful businesses and organizations should follow in the year ahead. Implementing just these three practices – Continuous Networking, Integrated Sales and...
by Norine Wiebmer | Nov 29, 2021 | Marketing
Is it getting harder to see the return on your marketing investment? In terms of marketing, your competition is not just other companies that offer similar services and products. Your competition includes all of the other ads, messages, and brand images that your...
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