by Norine Wiebmer | Jul 20, 2026 | Marketing
Every business has a story to tell. The reality is, unfortunately, too few of the right potential clients ever hear it. Your expertise may be impressive, and your company may have a rock-solid track record. Yet online, and in the places where buyers form their first...
by Norine Wiebmer | Jun 19, 2026 | Marketing
Nearly every business we meet wants to generate more leads. That’s the lifeblood of a business, and it’s not a surprise that we hear this request. When we dig deeper, we find that companies are looking for the right prospects who would be a good fit for their...
by Norine Wiebmer | May 14, 2026 | Marketing
The way buyers find businesses has changed. Your prospects are now asking AI such as ChatGPT, Claude, Copilot, and other LLM (large language model) tools for recommendations alongside their Google searches. If your business isn’t showing up in those conversations, you...
by Norine Wiebmer | Apr 13, 2026 | Marketing
Most business owners we talk to are trying different things in marketing and sales, such as a social post here, an email there, maybe some Google Ads, or a website update. They’re putting in the effort and working hard, but without a formal measurement approach,...
by Norine Wiebmer | Mar 20, 2026 | Marketing
Many organizations invest significant time and resources in marketing and sales “activity,” yet cannot determine where to concentrate resources to drive stronger results. Without a clear baseline, these questions can be difficult to answer. Marketing initiatives may...
by Norine Wiebmer | Jan 19, 2026 | Marketing
Marketing is changing too fast to manage it alone The opportunities and methods for reaching your prospects, telling your story, and converting them into customers have skyrocketed. Digital tools, AI, and better analytics to show marketing value have driven this...
