THE NWI BUSINESS SOLUTIONS TEAM
At NWI Business Solutions, our team of seasoned professionals possess a wide range of expertise, making us the holistic solution for your business development needs. By interlocking the various skill sets of our team members, we are able to utilize them as intricate parts of a comprehensive strategy, customized to seamlessly meet the unique needs of each client. We utilize a three-pronged approach to deliver your business development solutions, which includes marketing analysis to determine the target market, branding and visual communication and a sales strategy.
This allows our team to create a holistic plan to increase profitability, establish best practices and promote visibility. The majority of NWI Business Solutions team members have 20+ years of experience and, therefore, have the know-how to deliver the highest quality of service.
OUR STRATEGIC LEADERS
Norine Wiebmer
President/Sales Strategist
Norine is a relationship-builder, sales trainer, national speaker, and author. She founded Networking with Impact (NWI) in 2008, specializing in developing networking strategies and comprehensive sales and marketing plans for businesses. Norine expanded her company’s services in 2017, when she opened NWI Business Solutions offering her clients full-service marketing tools to support their networking and sales efforts. She possesses an eclectic background in nursing, psychology, coaching, sales development, and marketing. This unique range of experiences has provided the foundation for her award-winning relationship-building strategies, The Common Thread Marketing Process℠, and the IMPACT Process℠. By coaching business owners and C-level executives on her patented networking processes and directing companies in designing an integrated sales and marketing process, Norine has been able to help her clients:
- Bridge the efforts of marketing and sales departments
- Increase new business by 300% through face-to-face networking, building relationship capital, and interlinking digital lead generation
- Improve productivity and decrease marketing expenses by narrowing target markets
- Improve customer retention by establishing a “trusted adviser” versus a vendor relationship
- Create and manage an integrated sales and marketing process, documenting and measuring results
- Bridging large company silos increasing productivity and employee engagement
- Equipping the sales team with target focused branding, websites, collateral material, content writing and a social media presence
Matthew Liotine, Ph.D.
Strategic Advisor
Matt is a strategic advisor in operations and supply chain management, data analytics, quality control and innovation. He has advised, coached and trained thousands of professionals from companies and organizations in a variety of industries from around the globe. He has over 30 years of industry experience including technical and leadership roles at AT&T Bell Laboratories and Union Carbide. He is a Six Sigma Master Black Belt and Certified Business Continuity Professional. Matt is also a professor at the University of Illinois at Chicago, and is the founder and director of their graduate program in supply chain and operations management. He is the recipient of numerous industry and academic awards, and holds a Ph.D. in Engineering and Operations Research from Princeton University. He is the co-author of a new book entitled Technology in Supply Chain Management and Logistics: Current Practice and Future Applications published by Elsevier.
Heidi Hattendorf
Marketing Consultant & Business Coach
Heidi Hattendorf is an accomplished global business executive with expertise in strategy, marketing, sales, innovation, and transformation. Heidi has held executive roles at Motorola in both cellular and mission-critical businesses leading marketing and transformation teams. She has led Marketing teams at medium-sized, fast-growing tech SaaS companies in the AI and automation space including Automation Anywhere and ArisGlobal. Heidi has a B.S. in Business plus an MBA, and certificate in Digital Transformation. She worked abroad in Europe for 11 years, holds two patents, and was recognized as one of the top 40 women in Innovation by Front End of Innovation. Heidi is a recognized industry expert and sought-after speaker who helps businesses with their GTM/Go-to-market plans and marketing/sales strategy through to implementation and results. Heidi coaches leaders and teams to improve their business performance, scale, and profitable growth.
Kim Vorel
Training Specialist
Kim is designing and managing NWI’s Learning Hub to bring online learning to our product offerings. With eleven years’ experience as an educator at McHenry County College in Crystal Lake, Illinois, Kim introduced the accredited Jewelry program, managed the studio, and expanded the curriculum, and implemented the learning management systems. Additionally, she taught Jewelry and Art for eight years at the College of Lake County in Grayslake, Illinois.
Her industry experience encompasses manufacturing R&D and project management, having successfully developed and launched over 30 new products. Her background also includes IT and operational planning, budgeting, and analysis. She developed and implemented new budgeting and reporting systems, and trained all levels of management nationwide in the use of these systems.
Using this combination of experience, she has the skills and passion to develop and grow our Learning Hub platform.
Attract with Impact: Strategies to Build New Client Relationships
Unlocking the Secrets to Success with the NWI Attract-Cultivate-Retain Process™ Attracting the right clients is the foundation of business growth. That’s why focusing on the right channels and tactics is key to aligning your efforts with your ideal customer profile...
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