While it seems like the days of big catalogs and print brochures are long gone, the reality is that developing materials to help with your sales process is more important than ever. Prospects are bombarded with a variety of electronic communications and an overload of online information. Having company information that your sales team can bring to meetings, send as attachments, and provide for future reference is critical in making a strong impression that will drive sales.

These documents should all be developed with powerful visual elements (photography, graphics, colors) and content that is both precise and specific to its use and your prospect’s needs.  All of these items should follow your company’s brand standards to create a cohesive and powerful message which will attract business and you will lead by example. The goal is for every piece of sales collateral to have a consistent look and content story line.

In developing these materials, NWI Business Solutions reviews the steps in your sales cycle, from the time a prospect just starts to research solutions, to the point they are ready to choose a vendor and sign on the dotted line. We then identify the buyer’s persona and how he travels through his buying process. We will help you define the information that is needed to assist your clients in solving their problems and help move them through the buying cycle. We will position your company as the best partner to deliver those solutions.

We’ll help you determine where these materials need to be added to the sales process as printed handouts, as PDF downloads on your website, and as email attachments to sales inquiries. Where, when, and how these are used can make a significant impact on your prospecting and closing activities.

Call us today to discuss ideas and options for creating sales collateral for use in your marketing and sales strategy.