Social Media Strategy & Content

One of the most effective strategies to build a lead pipeline for your sales team is to regularly add content to your website, and link that content to your social media outlets.

While this sounds simple enough, the development of the strategy and its implementation takes careful planning and deliberate execution.

NWI has extensive experience in a variety of tactics that make for an effective content development plan, including:

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The development of industry articles that can be posted on an array of association outlets

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White paper development for posting on LinkedIn, Twitter, Facebook, etc.

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The development of additional pages to add your website for Phase II and Phase III updates

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The creation of a calendar of blog articles around thought leadership in your industry that can be posted on your website blog and interwoven with your social media platform

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The development of customer and prospect emails to provide updates regarding your new products and services, and how you are leading the way in your industry

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Key executive or key client interviews that showcase capabilities, thought leadership and results that your organization can deliver

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The creation of sales collateral pieces that can be added to the website, landing pages, and used in prospect development

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The development and placement of key executive, sales, and company pages on relevant social platforms.

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Working with the sales team to help them post information, articles, case studies and use that information to make introductions to key prospects in their growing network

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Assistance in building a pay per click or sponsored landing page to attract your target audience and collect their data

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And many more….

Each of these content elements are developed specifically for you and your team depending on your requirements.

NWI will incorporate a clear plan for the use of your key words and the use of your brand materials to continue to propagate your messaging and selling propositions to reach your target markets.

A key element in the NWI process is helping you build strong content that leads your prospects through the buying process and establishes your organization as the “experts” in your field.

In addition to the development of a wide array of content elements, NWI strongly recommends the use of Social Media in the marketing plan for most Business to Business sales organizations.

The use of Social Media to both reach relevant prospects and provide a strong linking strategy to your website, will provide a highly effective method for developing a strong presence on the web. The majority of prospects are looking through social media for suppliers who will make strong partners.

Determining which social media platforms are best for your organization depends on the goals for your sales and marketing plan. NWI will make recommendations based on your requirements, and then work with your team, or develop and implement the social media strategy for you.

We will measure results of these activities through a variety of means: Google Analytics will highlight new visitors, and where visitors are coming from. Strategic landing pages will provide information on individuals downloading white papers and sales collateral.

We’ll measure Likes, Follows, Connections, Posts and Comments, and, of course, we will be working with your sales team to measure calls, emails, quotes, and orders.

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Social Media Strategy & Content

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by Norine Wiebmer | May 16, 2018

Trade shows and expos are a great way to gather leads and obtain new customers. Before you attend an expo, however, make sure that you develop a game plan. Otherwise, you may end up simply wandering up and down the aisles unsure of how to maximize your time. Think of...

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