Why it Matters What People Say About Your Company When You Are Not Around
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding - “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy into the...
How to Recruit Millennials (Hint: Corporate Social Responsibility Matters)
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
The NWI IMPACT Process℠
