Why You Must Make Time for Sales and Marketing
I am often asked, “How much time should my company spend on sales when we already have more business than we can handle”? When business is good it’s tempting to skimp on sales and marketing. Companies reason that because they are so busy processing orders, they do not...
How to Use LinkedIn to Generate Leads for Your Business
Among the major social media platforms, LinkedIn has consistently been shown to be the most effective for lead generation. In fact, LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%. That is more than Twitter (.69%) and...
The NWI IMPACT Process℠
