There is no shortage of data, and especially marketing data. From email open rates and website traffic to social media engagement and paid ad performance, companies are surrounded by numbers. However, knowing what to track and what to do with that information is where businesses can struggle.
As part of the NWI Attract-Cultivate-Retain Process™, analytics plays a powerful role in helping you understand what’s working, where your efforts are falling short, and how to move forward with clarity. Whether you’re just getting started or refining your strategy, a strong analytics foundation can help you build deeper customer relationships and more effective marketing campaigns.
Analytics Matter More Now Than Ever
Many businesses use a mix of marketing tools, engage on social media, run email campaigns, invest in paid ads, participate in events, and the list goes on. However, without analyzing the results, it can be challenging to determine what truly drives growth and prioritize your team’s efforts.
Analytics can help you understand:
- Who is engaging with your brand
- Which channels are the most effective
- What format of content converts the best
This connects directly to the “Attract” phase of our methodology. Attracting the right leads starts with knowing where they are and what matters to them. To do that, you need to review what you have already done. Whether you’re running your first campaign or managing multiple platforms, insights are essential for better decision-making.
You Don’t Have to Cover It All
Marketing tools and platforms are evolving at a faster pace than ever. SEO algorithms shift. Social media rules change. Google Analytics gets updated. AI is now integrated into the mix. Trying to keep up with every change can be a drain on resources.
But here’s the good news: You don’t have to learn it all or do it all yourself.
Working with an expert means you can focus on what you do best, running your business, while still making smart, data-informed marketing decisions. At NWI, we offer various levels of support tailored to your current stage, whether you’re launching a new strategy, evaluating your results, or fine-tuning your approach for a competitive advantage.
Analytics can be complex, but the right partner can simplify the process and help you take meaningful action.
SEO Is a Moving Target
Gone are the days when sprinkling a few keywords into your web copy was enough. Today’s SEO involves a layered strategy:
- Optimize page loading and overall performance of your website
- Build content quality and relevance with the right keywords
- Consider mobile usability and structure for different devices
- Include link-building and remarketing
Analytics help you pinpoint which pages are bringing traffic, where users drop off, and what content performs best. This supports the Cultivate phase of the NWI Attract-Cultivate-Retain Process™, nurturing and converting leads by delivering informative, relevant experiences.
Not All Channels Are Equal
Many businesses feel pressure to be everywhere, such as LinkedIn, Instagram, Facebook, X, email, Google Ads, plus events and webinars. But more isn’t always better. These platforms change quickly, so monitoring and measuring search and social media performance is critical.
Analytics help you assess:
- Which platforms does your target audience actually use?
- How do different channels perform over time?
- Where to focus time and budget for the best return?
At NWI, we encourage businesses to look at their data through the lens of priority, not just activity. You’ll get more from your marketing when you concentrate your efforts on the channels that work for your business.
As part of our review, you can select up to three platforms, whether that’s Google Analytics, LinkedIn, email campaigns, or something else for us to evaluate.
Insights Only Matter If You Act on Them
You might be tracking bounce rates, email open rates, or ad click-throughs, but what do those numbers mean for your next move? Too often, companies gather data without applying it. That’s a missed opportunity.
In the “Retain” phase of our framework, we focus on long-term success, understanding how to keep customers engaged and loyal. Analytics help you do that by showing:
- Which messages resonate
- How to personalize follow-up
- What drives repeat engagement
Our goal at NWI isn’t just to hand you a dashboard. We provide a guided review and present practical, tailored recommendations so you can take action immediately.
“Monitoring analytics is crucial because it allows you to determine whether your efforts are moving you towards your goals. Analytics enable you to assess if you are reaching your target audience and whether your content is resonating with them,” says Sunny Muehleman Blashe, Marketing Analytics Strategist at NWI.
What’s Next: Your Analytics Engine
Whether you’re just starting to build your marketing foundation, evaluating how to grow, or refining your position in the market, NWI has an approach for you. We are here to help you move your business forward.
We offer a high-level analytics review which will help you with next-step actions to activate your analytics. Our assessment and recommendations are based on 3 different levels, regardless where you are in your journey:
🔹 Getting Started – For those building the basics
🔹 Evaluate, Update & Grow – For businesses looking to improve performance
🔹 Refine & Differentiate – For organizations ready to optimize and expand
The assessment includes:
- A review of up to 3 channels (e.g., Google Analytics, email, social media)
- Analysis aligned to your goals and target audience
- A 45-minute presentation with strategic recommendations
Let’s talk about how we can help you turn data into decisions, and decisions into new business.
Visit NWI Business Solutions to learn how the NWI Attract-Cultivate-Retain Process™ can transform your business.
I invite you to schedule a call so we can help get your business set up for success: norine@nwibusinesssolutions.com.
This article is authored by Norine Wiebmer, president and CEO of NWI Business Solutions, where she helps companies grow by fostering strong relationships and leveraging strategic sales and marketing strategies.
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