Create Your Professional Brand Before You Need It

Create Your Professional Brand Before You Need It

Too often, busy professionals don’t even think about “what’s next” for their career. At NWI Business Solutions, we often hear about professionals who haven’t reviewed how they are positioned in the market, communicated what they are known for, or articulated the value...
Networking for People Who “Don’t Network”

Networking for People Who “Don’t Network”

It’s been widely quoted that nearly 70% of Americans hate networking. Other surveys show that most people have great trepidation with small talk. Yet, so many deals, new partnerships, and ideas come from chance encounters, introductions, or dare we say ‘networking’. ...
Practical AI in Marketing to Help Your Business

Practical AI in Marketing to Help Your Business

If you’ve started using AI in your business or are thinking about it, you’re in good company. According to the National Small Business Association (NSBA), 76% of small businesses are either actively using AI or exploring its use. Trusted analyst firm IDC reported a...