by Norine Wiebmer | Dec 21, 2023 | Attract Cultivate Retain, Marketing, Sales
https://nwibusinesssolutions.com/wp-content/uploads/2023/12/2023-NWI_YearEndReport-FullCircleMarketing.mp4 Thank you for a great 2023, looking ahead to 2024 On behalf of NWI and my entire team, I would like to thank our customers and partners for a fantastic year in...
by Norine Wiebmer | Oct 17, 2023 | Sales
B2B sales is just not what it used to be. Thanks to the digital revolution, the B2B buying journey has changed, as has the role of the salesperson in that journey. With the amount of information now available through digital channels – websites, search, email, and...
by Norine Wiebmer | Sep 14, 2023 | Marketing, Sales
In an ideal world, sales and marketing would be integrated and work together to drive revenue. In the real world, sales and marketing are like cats and dogs – sometimes they get along and sometimes they don’t. Rather than work together, they operate in silos with...
by Norine Wiebmer | Jul 30, 2023 | Branding, Consumer Trends, Marketing
Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an...
by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
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