by Norine Wiebmer | Jul 30, 2023 | Branding, Consumer Trends, Marketing
Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an...
by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
by Norine Wiebmer | Sep 6, 2022 | Networking
Thanks to pandemic-induced isolation, many of us are just now looking to renew our personal and business connections. It’s probably been a while since you attended the large functions, in-person meetings, conventions, networking events, and other occasions that you...
by Norine Wiebmer | Jul 25, 2022 | Networking
As far back as the Bronze Age, it seems that humans were networking. In 2012, scientists from Cambridge University discovered a “prehistoric version of Facebook” used by Bronze Age tribes to communicate with each other. They studied thousands of images scrawled across...
by Norine Wiebmer | May 9, 2022 | Marketing
If I had a nickel for every time that I heard a business owner or executive say that they “do not need paid marketing because they get all their business through word of mouth” I could be cruising the Mediterranean on my yacht right now. I get it – it is a point...
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