by Norine Wiebmer | Oct 20, 2019 | Marketing, Networking
Keeping the infamous “sales funnel” full is every marketing and salesperson’s challenge. To meet the challenge, many follow the approach that “if you fling enough mud against the wall, some of it has to stick.” Is that the right approach when it comes to filling your...
by Norine Wiebmer | Sep 12, 2019 | Marketing, Sales
I am often asked, “How much time should my company spend on sales when we already have more business than we can handle”? When business is good it’s tempting to skimp on sales and marketing. Companies reason that because they are so busy processing orders, they do not...
by Norine Wiebmer | Jul 7, 2019 | Marketing
Among the major social media platforms, LinkedIn has consistently been shown to be the most effective for lead generation. In fact, LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%. That is more than Twitter (.69%) and...
by Norine Wiebmer | May 31, 2019 | Marketing
Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...
by Norine Wiebmer | Apr 18, 2019 | Sales
Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...
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