by Norine Wiebmer | Jul 7, 2019 | Marketing
Among the major social media platforms, LinkedIn has consistently been shown to be the most effective for lead generation. In fact, LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%. That is more than Twitter (.69%) and...
by Norine Wiebmer | May 31, 2019 | Marketing
Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...
by Norine Wiebmer | Apr 18, 2019 | Sales
Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...
by Norine Wiebmer | Mar 9, 2019 | Marketing
Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...
by Norine Wiebmer | Jan 22, 2019 | Marketing
Marketing. Just when it seems you’ve finally got the hang of it – everything changes. That’s why it is important to stay up to date on the latest marketing trends and periodically take the time to evaluate your marketing strategies and tactics. And, when better...
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