by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
by Norine Wiebmer | Aug 27, 2018 | Recruiting
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
by Norine Wiebmer | Jul 3, 2018 | Recruiting
Manufacturers today face a talent shortage. They are challenged by the tight labor market and the skills gap. It’s estimated, for example, that by the year 2020, there will be roughly 3.5 million unfilled American manufacturing jobs. When key positions go unfilled, it...
by Norine Wiebmer | May 16, 2018 | Networking
Trade shows and expos are a great way to gather leads and obtain new customers. Before you attend an expo, however, make sure that you develop a game plan. Otherwise, you may end up simply wandering up and down the aisles unsure of how to maximize your time. Think of...
by Norine Wiebmer | Apr 9, 2018 | Networking
Looking to expand your business or advance your career? Do not overlook the power of networking. In many cases, what sets you apart from others is “not what you know, but who you know”. To really get ahead, you must expand your network. Here are some tips...
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