by Norine Wiebmer | Apr 18, 2019 | Sales
Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...
by Norine Wiebmer | Mar 9, 2019 | Marketing
Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...
by Norine Wiebmer | Jan 22, 2019 | Marketing
Marketing. Just when it seems you’ve finally got the hang of it – everything changes. That’s why it is important to stay up to date on the latest marketing trends and periodically take the time to evaluate your marketing strategies and tactics. And, when better...
by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
by Norine Wiebmer | Aug 27, 2018 | Recruiting
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
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