by Norine Wiebmer | Nov 7, 2024 | Attract, Attract Cultivate Retain, Cultivate, Marketing, Retain, Training and Development
Unlocking the Secrets to Success with the NWI Attract-Cultivate-Retain Process™ Building long-lasting client relationships is key to sustained success. Working to Attract new clients is just the beginning, but what happens after that initial connection will truly set...
by Norine Wiebmer | Oct 11, 2024 | Attract, Attract Cultivate Retain, Cultivate, Marketing, Retain, Training and Development
Unlocking the Secrets to Success with the NWI Attract-Cultivate-Retain Process™ Attracting the right clients is the foundation of business growth. That’s why focusing on the right channels and tactics is key to aligning your efforts with your ideal customer profile...
by Heidi Hattendorf | Sep 16, 2024 | Attract, Attract Cultivate Retain, Cultivate, Marketing, Retain, Training and Development
As businesses start formalizing the planning phase for the upcoming year, it’s crucial to recognize the significance of using analytics to shape the 2025 strategy and budget. Here we will focus specifically on marketing strategies and budgets, which drive the...
by Heidi Hattendorf | Aug 19, 2024 | Attract, Attract Cultivate Retain, Cultivate, Marketing, Retain, Training and Development
As Business leaders, whether Marketing, Sales, or Operations leaders, we have a crucial role in ensuring our marketing and GTM teams are not only equipped to create new customer relationships but also to develop and maintain them throughout the entire customer...
by Heidi Hattendorf | Jul 3, 2024 | Uncategorized
Learnings from corporate brands to executive brands Identifying your strengths and the problems you are passionate about solving, requires introspection. This process is the first chapter in the story of your unique brand narrative. Self-awareness becomes the...
by Norine Wiebmer | Dec 21, 2023 | Attract Cultivate Retain, Marketing, Sales
https://nwibusinesssolutions.com/wp-content/uploads/2023/12/2023-NWI_YearEndReport-FullCircleMarketing.mp4 Thank you for a great 2023, looking ahead to 2024 On behalf of NWI and my entire team, I would like to thank our customers and partners for a fantastic year in...
by Norine Wiebmer | Oct 17, 2023 | Sales
B2B sales is just not what it used to be. Thanks to the digital revolution, the B2B buying journey has changed, as has the role of the salesperson in that journey. With the amount of information now available through digital channels – websites, search, email, and...
by Norine Wiebmer | Sep 14, 2023 | Marketing, Sales
In an ideal world, sales and marketing would be integrated and work together to drive revenue. In the real world, sales and marketing are like cats and dogs – sometimes they get along and sometimes they don’t. Rather than work together, they operate in silos with...
by Norine Wiebmer | Jul 30, 2023 | Branding, Consumer Trends, Marketing
Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an...
by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
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