by Norine Wiebmer | Nov 15, 2019 | Event, Holiday Event, Networking
Members and Guests Join Us for Delicious Food, Holiday Joy, and Walk Away With a New Profile Picture for 2020! Please join us for a holiday lunch,tour, round table discussion, andphotoshoot (perfect for your LinkedIn profile) Friday, December 6, 201911:00...
by Norine Wiebmer | Oct 20, 2019 | Marketing, Networking
Keeping the infamous “sales funnel” full is every marketing and salesperson’s challenge. To meet the challenge, many follow the approach that “if you fling enough mud against the wall, some of it has to stick.” Is that the right approach when it comes to filling your...
by Norine Wiebmer | Sep 12, 2019 | Marketing, Sales
I am often asked, “How much time should my company spend on sales when we already have more business than we can handle”? When business is good it’s tempting to skimp on sales and marketing. Companies reason that because they are so busy processing orders, they do not...
by Norine Wiebmer | Jul 7, 2019 | Marketing
Among the major social media platforms, LinkedIn has consistently been shown to be the most effective for lead generation. In fact, LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%. That is more than Twitter (.69%) and...
by Norine Wiebmer | May 31, 2019 | Marketing
Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...
by Norine Wiebmer | Apr 18, 2019 | Sales
Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...
by Norine Wiebmer | Mar 9, 2019 | Marketing
Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...
by Norine Wiebmer | Jan 22, 2019 | Marketing
Marketing. Just when it seems you’ve finally got the hang of it – everything changes. That’s why it is important to stay up to date on the latest marketing trends and periodically take the time to evaluate your marketing strategies and tactics. And, when better...
by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
by Norine Wiebmer | Aug 27, 2018 | Recruiting
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
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