by Norine Wiebmer | Dec 21, 2023 | Attract Cultivate Retain, Marketing, Sales
https://nwibusinesssolutions.com/wp-content/uploads/2023/12/2023-NWI_YearEndReport-FullCircleMarketing.mp4 Thank you for a great 2023, looking ahead to 2024 On behalf of NWI and my entire team, I would like to thank our customers and partners for a fantastic year in...
by Norine Wiebmer | Sep 14, 2023 | Marketing, Sales
In an ideal world, sales and marketing would be integrated and work together to drive revenue. In the real world, sales and marketing are like cats and dogs – sometimes they get along and sometimes they don’t. Rather than work together, they operate in silos with...
by Norine Wiebmer | Jul 30, 2023 | Branding, Consumer Trends, Marketing
Let’s be honest, most advertising is unremarkable. How many ads do you actually remember? Perhaps you remember a specific ad but not the advertiser? The world is saturated with nondescript marketing. There are many reasons for this, not the least of which is an...
by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
by Norine Wiebmer | May 9, 2022 | Marketing
If I had a nickel for every time that I heard a business owner or executive say that they “do not need paid marketing because they get all their business through word of mouth” I could be cruising the Mediterranean on my yacht right now. I get it – it is a point...
by Norine Wiebmer | Feb 23, 2022 | Marketing, Sales
Now that we’ve had some time to settle into 2022, let’s take a look at the top three marketing practices all successful businesses and organizations should follow in the year ahead. Implementing just these three practices – Continuous Networking, Integrated Sales and...
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