Why You Must Make Time for Sales and Marketing

I am often asked, “How much time should my company spend on sales when we already have more business than we can handle”? When business is good it’s tempting to skimp on sales and marketing. Companies reason that because they are so busy processing orders, they do not...

The Personality of Sales

Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...