Is it getting harder to see the return on your marketing investment?
In terms of marketing, your competition is not just other companies that offer similar services and products. Your competition includes all of the other ads, messages, and brand images that your customer may see and hear on a daily basis.
And the competition for attention is increasing.
In the 1970s, it’s estimated that Americans were exposed to upwards of 500 ads, brand messages, and logos per day. Depending on the platforms a person may use, that number is now estimated to be somewhere between 4,000 and 10,000 exposures per day.
That sounds outrageous when you first hear it, but you can see how they quickly add up. On a typical day, you may get ready for work while listening to the radio, use your name-brand bathroom products, observe the labels on your clothes, turn on the morning news, and open your pantry to see the food packaging. That is even before you start reading the morning newspaper or open Facebook.
Given the saturated advertising environment we have today, your customers are likely experiencing sensory overload and tuning out a good portion of the marketing they are faced with every day. How can you position your company to stand out from the pack and make an impact?
Rise above the clutter – make an impact
To stand out in a crowded field, you cannot rely on simply boosting your social media posts. You need to build relationships. Relationship-building is the foundation of sustainable growth.
First, look internally at the connections within your company and focus on the relationships you have with your staff. Is everyone on board with your mission and your goals? Review your list of strategic partners. How often do you think about cultivating your relationships with your contacts in other businesses to help you obtain your goals?
Finally, consider your relationships with your customers. How do you provide a smooth and enjoyable journey from their first experience with your brand to their second, third, and fourth purchases?
Of course, you want to make strong connections with your customers, but what is the best way to do so? You can not rely solely on your contact list or depend upon high-tech management software.
For your company to cut through the clutter and make an impact, you need a mix of good, old-fashioned networking and sound marketing analysis and strategy. That’s where NWI’s proprietary IMPACT Process℠ can help.
The IMPACT Process℠
The team at NWI Business Solutions has mastered the blend of relationship-building and marketing technology. We have developed a process to combine sales and marketing tactics into one comprehensive strategy. Our proprietary IMPACT Process℠ allows us to find the best method to elevate your company above the marketing clutter.
Investigation
First, we dive into your past marketing efforts. We interview your team, audit your data, and analyze your competitors to help you determine what makes your company unique.
Mentorship
The second stage of the IMPACT Process℠ provides you with support and knowledge to make the critical sales and marketing decisions you’ll need to consider while working through the rest of the strategy.
Plan
Either integrated into existing plans or adopted alone, you’ll receive a high-level sales and marketing plan specific to your company’s strengths and needs.
Action
When it’s time to implement, we can train and assist your team in implementing your new marketing plan or put it into action for you. Your plan may include sales training, writing articles, updating web pages, designing call guides, or building your social media presence. We will help you create a stream of prospects that your team will turn into long-term customers.
Connection
Remember what we said about relationships? Throughout this process, we will be strengthening your relationship with your customers. In this part of our IMPACT Process, we also introduce you to potential clients, resources, and power partners that can help fuel your growth.
Tracking
The last part of the IMPACT Process℠ is tracking. Each plan comes with a tracking system to help you measure critical areas and allow us to offer ongoing recommendations for continuous improvement.
How Will the IMPACT Process℠ help your business?
With access to our impressive array of integrated services, the NWI Business Solutions team of strategic experts has the rare ability to quickly research, develop, and implement the right solution for your company. We integrate sales and marketing expertise into every step of the processes – including branding, messaging, and user experience to provide strong top-line and bottom-line results.
Utilizing our proprietary IMPACT Process℠, we create a program that is not only easy to implement but is also customized to meet your sales, marketing, communication, and design goals.
If you’ve been looking for a compelling growth solution for your business, this is it. Contact NWI Business Solutions today and see the impact on your business.
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