NWI Business Solutions partners with Win/Win Productions, helping companies harness the power of video
Video drives visibility, boosts engagement, and shortens the sales cycle. But without a solid strategy, even the best video can fall flat.
That’s why NWI Business Solutions has teamed up with Win/Win Productions, a premier video production company with over 15 years of experience helping companies bridge the communication gap to new clients with excellent video content that builds visibility and trust.
Founded by Robb Emmett, Win/Win Productions brings deep expertise in visual storytelling, helping companies showcase their capabilities. NWI then adds its strong brand, marketing and sales capabilities, impacting our customers’ results.
Many companies struggle to clearly define their market, message, and/or priority product before stepping into a video project. That’s where our teams saw the opportunity to collaborate. Together, we’ve created a co-branded video and marketing strategy package designed to help clients maximize the value of their video investment, aligning it with their business strategy.
Why Video Matters More Than Ever
Video has become one of the most impactful tools in modern marketing, and for good reason. In a noisy digital world with limited attention spans and intense competition, video helps businesses establish a connection quickly.
A well-produced video story can highlight your unique capabilities in a way that’s visual, memorable, and easy to understand. Whether it’s a product demonstration, a behind-the-scenes factory tour, an explainer video, or a message from your leadership team, video creates a deeper connection by showing and telling.
Video also helps build trust by featuring real people, stories, processes, and outcomes. When prospects can see your team in action or hear directly from satisfied customers, it adds credibility and authenticity.
Video extends your reach in so many ways. When properly embedded and shared, video lives across your website, YouTube, social media, email campaigns, and even sales presentations, amplifying your message through channels for greater ROI. Think of a video online as helping you sell around the clock, 24/7, before your prospects even meet you. This builds their sense of getting to “know, like, and trust” you before they even meet you.
However, for video to truly deliver results, careful thought must be given to where and how to use it. “At Win/Win Productions, we follow a strategic planning model for video. We build each project on a solid foundation, grounded in the client’s value propositions and voice, supported by market research,” says Robb Emmett, founder of Win/Win Productions.
A Smart Strategy Before You Hit “Record”
Our co-branded video package begins with strategy first, helping you define your business goals and message before any filming takes place.
We begin with a short survey from Win/Win on the video aspect, and a marketing/sales assessment from NWI that identifies opportunities and potential gaps in your current marketing approach. This helps establish a baseline to maximize the leverage from your video.
From there, NWI facilitates a customized whiteboard strategy session. The customized strategy session helps clarify your core target market and defines messaging that resonates with your audience, differentiating you from competitors.
This clarity fuels the video script and direction, ensuring that Win/Win Productions can produce content that is not only visually strong but also gains the visibility and understanding of your prospects.
Once your video is complete, NWI delivers a clear, actionable plan to put that asset to work. NWI offers strategic recommendations for using the video in:
- Social media campaigns tailored to your audience
- Website placement for maximum visibility
- Email outreach to re-engage existing contacts or warm new leads
- Other tailored approaches unique to your brand
You’ll also receive suggestions for tracking video performance and estimating ROI, so you know your investment is working.
This strategy-led approach ensures that your video is not just a one-time effort but a long-term growth asset. When strategy meets execution, results happen.
The NWI Attract–Cultivate–Retain Framework in Action
At NWI Business Solutions, our proven approach is built on three foundational pillars through our proprietary NWI Attract–Cultivate–Retain Process™. Video can help you in each of the three lifecycle steps for the customer relationship with intentional strategy and smart execution.
Attract: Make the Right First Impression
As you bring in new leads, contacts, and potential customers, you want to set the right tone. A strategically aligned video will genuinely be a magnet in this critical attract phase, drawing in prospects who resonate with your story and value.
Cultivate: Move Prospects Toward a Decision
Once you’ve captured your audience’s attention, the next step is to keep them engaged and assist them in the decision-making process. Video plays a powerful role, helping to educate prospects, nurture trust, and reinforce credibility at every touchpoint.
NWI activates your video story to work in tandem with your broader marketing and sales efforts. Our team outlines tactical recommendations for follow-up and content use across your website, email campaigns, YouTube, and social media platforms.
Retain: Build Loyalty and Repeat Business
Many businesses focus their video strategy on awareness, but the biggest growth often comes from customers you already have. That’s why we help you think beyond one-time campaigns and focus on long-term value.
By making video a consistent part of your marketing rhythm, you not only reinforce your brand, but you also build relationships that last. Whether it’s staying top of mind with past buyers or giving existing customers new reasons to engage, a smart retention plan is a growth driver, not an afterthought.
Ready to Get Rolling? Let’s Talk Strategy and Video
Let’s discuss how we can help you craft a strategic, visually compelling story that will be seen and remembered, in partnership between NWI Business Solutions and Win/Win Productions.
I invite you to schedule a call so we can help get your business set up for success: norine@nwibusinesssolutions.com.
This article is authored by Norine Wiebmer, president and CEO of NWI Business Solutions, where she helps companies grow by fostering strong relationships and leveraging strategic sales and marketing strategies.