Whether you operate in a B2B or B2C environment, potential customers need to be able to find you online quickly and easily. In a previous article, we talked about how improving your company’s “findability” online is the job of Search Engine Optimization (SEO).
There are many ways you can approach SEO, including utilizing Google My Business, content marketing, business citations, on-page SEO, region-specific keyword, to name just a few.
Your website content, in particular, greatly impacts your SEO rankings. Website content is made up of many words, and some of these words are “keywords” that people use as search terms that lead them to your site.
In order for search engines to rank your company’s website for keywords, keywords must be relevant and related to your website. Content is what makes your keywords relevant – craft your content with keywords included.
In addition to using text content on your website, it’s also a good idea to include video content. Publishing relevant videos can help enhance your ranking for target keywords. Videos are also a great way to add educational information that is of value to your visitors, while also encouraging them to stay on your web pages for longer periods.
Videos also give search engines information about which keywords your website should rank for, which can help with your overall ranking. The following tips are aimed at helping you to create great video content that can be used to enhance your website’s ranking on search engines.
Make Unique Videos
In terms of SEO ranking, unique videos that have not been published will generally outperform ones that are duplicates of pre-existing videos online.
If you have already published a video on another page of your website or elsewhere, search engines will often ignore these places. However, duplicate videos can still increase visitor engagement, despite not having additional SEO benefits.
Unique videos, on the other hand, can help to increase your organic search engine ranking because they add unique value to your website.
Keep Videos Short
You should aim to publish short videos that are around one to three minutes in length. If you post videos that are too short, they will not engage visitors effectively. On the flip side, if a video is too lengthy, viewers may get bored, not pay attention, or leave the page.
Tailor Video Content to Your Viewers
It may seem obvious, but it is important to have video content that is relevant to your audience so that it resonates with them. The language and style of your videos should also be tailored to the people who will be searching for and watching your video content.
Use Keywords in Your Video Titles and Descriptions
You should have an SEO strategy in place before creating videos for your website. Keyword research will be a core component of this strategy. Use targeted and related keywords in your video title and description, and also write it in a way that will entice people to watch them.
Promote Your Video on Social Media
By promoting your videos online and getting more people to watch them, you can help drive traffic to your website. You can promote videos through social media channels, newsletters, or by reaching out to websites and bloggers who are inclined to share your content. Having more people watching and engaging with your videos will enhance your website’s SEO ranking.
Use a Captivating Thumbnail
A video thumbnail is a static image that appears as a preview of your video, and it should reflect the content of your video.
Thumbnails must be enticing to encourage people to click on them. Do not necessarily opt for the auto-select thumbnail option as it might not accurately reflect the focus of your content, or worse, it may display a snapshot of an awkward moment in your video.
Videos are a key tool in your SEO strategy, but many businesses lack the expertise or time to create and record video.
NWI Business Solutions is here to help. We have experience with video creation, SEO, sales and networking skills training, sales process analysis and development, and determining the proper tools needed to build an integrated sales and marketing operation for your B2B or B2C organization. Contact us to learn more.
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