by Norine Wiebmer | Dec 12, 2022 | Marketing
Not using data to guide your digital marketing is like trying to fly with your eyes closed – it is something you should just not do. It would not be safe to fly a plane that did not have a windshield, a radio, and guidance instruments or without filing a flight plan....
by Norine Wiebmer | Sep 6, 2022 | Networking
Thanks to pandemic-induced isolation, many of us are just now looking to renew our personal and business connections. It’s probably been a while since you attended the large functions, in-person meetings, conventions, networking events, and other occasions that you...
by Norine Wiebmer | Jul 25, 2022 | Networking
As far back as the Bronze Age, it seems that humans were networking. In 2012, scientists from Cambridge University discovered a “prehistoric version of Facebook” used by Bronze Age tribes to communicate with each other. They studied thousands of images scrawled across...
by Norine Wiebmer | May 9, 2022 | Marketing
If I had a nickel for every time that I heard a business owner or executive say that they “do not need paid marketing because they get all their business through word of mouth” I could be cruising the Mediterranean on my yacht right now. I get it – it is a point...
by Norine Wiebmer | Feb 23, 2022 | Marketing, Sales
Now that we’ve had some time to settle into 2022, let’s take a look at the top three marketing practices all successful businesses and organizations should follow in the year ahead. Implementing just these three practices – Continuous Networking, Integrated Sales and...
by Norine Wiebmer | Nov 29, 2021 | Marketing
Is it getting harder to see the return on your marketing investment? In terms of marketing, your competition is not just other companies that offer similar services and products. Your competition includes all of the other ads, messages, and brand images that your...
by Norine Wiebmer | Aug 24, 2021 | Online learning, Training and Development
To limit employee turnover, you must offer your employees opportunities for growth and development. Online learning is the best way to do it. Business owners, CEOs, and HR professionals know just how disruptive and costly employee turnover can be. According to...
by Norine Wiebmer | May 3, 2021 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find you online quickly and easily. In a previous article, we talked about how improving your company’s “findability” online is the job of Search Engine Optimization (SEO). There...
by Norine Wiebmer | Jan 18, 2021 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find your company website quickly and easily. After all, in today’s world, a majority of consumers begin their research of products and services online using Google or another...
by Norine Wiebmer | Nov 20, 2020 | Marketing, SEO
Whether you operate in a B2B or B2C environment, potential customers need to be able to find you quickly and easily. Traditionally, B2B professionals have relied on trade shows, networking, and sales calls as key methods to reach prospects. While these methods will...
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