The Time is Right for Innovation

In these competitive times, the team at NWI Business Solutions is challenging companies to be proactive by reaching out to past, current, and potential clients for a review of their current products and processes. We encourage you to help your customers find ways to...

How to Define and Find Your Ideal Prospect

Keeping the infamous “sales funnel” full is every marketing and salesperson’s challenge. To meet the challenge, many follow the approach that “if you fling enough mud against the wall, some of it has to stick.” Is that the right approach when it comes to filling your...

Why You Must Make Time for Sales and Marketing

I am often asked, “How much time should my company spend on sales when we already have more business than we can handle”? When business is good it’s tempting to skimp on sales and marketing. Companies reason that because they are so busy processing orders, they do not...

Why LinkedIn is the B2B Platform

Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...