by Norine Wiebmer | Jul 7, 2019 | Marketing
Among the major social media platforms, LinkedIn has consistently been shown to be the most effective for lead generation. In fact, LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%. That is more than Twitter (.69%) and...
by Norine Wiebmer | May 31, 2019 | Marketing
Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...
by Norine Wiebmer | Apr 18, 2019 | Sales
Most everyone has taken some sort of personality assessment – Myers-Briggs, True Colors or perhaps the Personality Strengths Inventory. Recently, I attended a workshop that discussed how to apply DiSC Profiles in a sales and marketing context and I was motivated...
by Norine Wiebmer | Mar 9, 2019 | Marketing
Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...
by Norine Wiebmer | Jan 22, 2019 | Marketing
Marketing. Just when it seems you’ve finally got the hang of it – everything changes. That’s why it is important to stay up to date on the latest marketing trends and periodically take the time to evaluate your marketing strategies and tactics. And, when better...
by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
by Norine Wiebmer | Aug 27, 2018 | Recruiting
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
by Norine Wiebmer | Jul 3, 2018 | Recruiting
Manufacturers today face a talent shortage. They are challenged by the tight labor market and the skills gap. It’s estimated, for example, that by the year 2020, there will be roughly 3.5 million unfilled American manufacturing jobs. When key positions go unfilled, it...
by Norine Wiebmer | May 16, 2018 | Networking
Trade shows and expos are a great way to gather leads and obtain new customers. Before you attend an expo, however, make sure that you develop a game plan. Otherwise, you may end up simply wandering up and down the aisles unsure of how to maximize your time. Think of...
by Norine Wiebmer | Apr 9, 2018 | Networking
Looking to expand your business or advance your career? Do not overlook the power of networking. In many cases, what sets you apart from others is “not what you know, but who you know”. To really get ahead, you must expand your network. Here are some tips...
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