by Norine Wiebmer | Mar 9, 2019 | Marketing
Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...
by Norine Wiebmer | Jan 22, 2019 | Marketing
Marketing. Just when it seems you’ve finally got the hang of it – everything changes. That’s why it is important to stay up to date on the latest marketing trends and periodically take the time to evaluate your marketing strategies and tactics. And, when better...
by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
by Norine Wiebmer | Aug 27, 2018 | Recruiting
According to a Pew Research Center analysis, more than one-in-three (35%) American workers are millennials, making them the largest generation active in the labor force. As of 2017, 56 million millennials were working or looking for work. That’s compared to 53 million...
by Norine Wiebmer | Jul 3, 2018 | Recruiting
Manufacturers today face a talent shortage. They are challenged by the tight labor market and the skills gap. It’s estimated, for example, that by the year 2020, there will be roughly 3.5 million unfilled American manufacturing jobs. When key positions go unfilled, it...
by Norine Wiebmer | May 16, 2018 | Networking
Trade shows and expos are a great way to gather leads and obtain new customers. Before you attend an expo, however, make sure that you develop a game plan. Otherwise, you may end up simply wandering up and down the aisles unsure of how to maximize your time. Think of...
by Norine Wiebmer | Apr 9, 2018 | Networking
Looking to expand your business or advance your career? Do not overlook the power of networking. In many cases, what sets you apart from others is “not what you know, but who you know”. To really get ahead, you must expand your network. Here are some tips...
by Norine Wiebmer | Mar 27, 2018 | Sales
Back in the “good old days” it was not unusual for customers to remain loyal for life. They were often treated like family. Today, however, business relationships have become more temporary and transactional in nature. It is likely that at least one of your valued...
by Norine Wiebmer | Mar 5, 2018 | Networking, Power Partners
Power Partners are businesses or professionals who share the same target market, but do not offer overlapping products and services. The purpose of a power partner relationship is to share referrals, ideas, clients and information. In addition to facilitating repeat...
by Norine Wiebmer | Jan 18, 2018 | Goals
It’s that time of year when many of us make resolutions. Yet, as we discussed in our previous post – most of us don’t keep our resolutions. Resolutions simply don’t work. That’s why it’s better to set goals – not make resolutions. It’s not just word play. When...
