by Norine Wiebmer | Feb 13, 2020 | Branding
“If you don’t distinguish yourself from the crowd, you will just be the crowd.” Rebecca Mark What makes your company, service, or product unique? How do you stand out from your competition? A unique selling proposition (USP) is the unique benefit...
by Norine Wiebmer | Nov 2, 2018 | Branding
We can thank Jeff Bezos, the founder of Amazon, for many things including his succinct definition of branding – “what people say about you when you are not in the room”. It’s true that your brand is ultimately defined by others – your target audience must buy...
