SEOs Best Kept Secret – Google My Business

Whether you operate in a B2B or B2C environment, potential customers need to be able to find your company website quickly and easily. After all, in today’s world, a majority of consumers begin their research of products and services online using Google or another...

How to Define and Find Your Ideal Prospect

Keeping the infamous “sales funnel” full is every marketing and salesperson’s challenge. To meet the challenge, many follow the approach that “if you fling enough mud against the wall, some of it has to stick.” Is that the right approach when it comes to filling your...

Why LinkedIn is the B2B Platform

Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...