by Norine Wiebmer | Oct 17, 2023 | Sales
B2B sales is just not what it used to be. Thanks to the digital revolution, the B2B buying journey has changed, as has the role of the salesperson in that journey. With the amount of information now available through digital channels – websites, search, email, and...
by Norine Wiebmer | Sep 14, 2023 | Marketing, Sales
In an ideal world, sales and marketing would be integrated and work together to drive revenue. In the real world, sales and marketing are like cats and dogs – sometimes they get along and sometimes they don’t. Rather than work together, they operate in silos with...
by Norine Wiebmer | Feb 23, 2022 | Marketing, Sales
Now that we’ve had some time to settle into 2022, let’s take a look at the top three marketing practices all successful businesses and organizations should follow in the year ahead. Implementing just these three practices – Continuous Networking, Integrated Sales and...
by Norine Wiebmer | Nov 25, 2019 | goals, Marketing, Sales
The new year is right around the corner. Most sales and marketing teams are busy wrapping up the end of their year quotas with one more sales push. This is important since bonuses often depend on your productivity for 2019. You also need to make time to plan your 2020...
by Norine Wiebmer | Oct 20, 2019 | Marketing, Networking
Keeping the infamous “sales funnel” full is every marketing and salesperson’s challenge. To meet the challenge, many follow the approach that “if you fling enough mud against the wall, some of it has to stick.” Is that the right approach when it comes to filling your...
