Why LinkedIn is the B2B Platform

Let’s start with some facts and figures. LinkedIn has more than 600 million members. B2B marketers report that 80% of their social media leads come from LinkedIn. LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most credible source...

How to Choose the Right Social Media Platforms

Social media is one of the things that business owners seem to struggle with the most. Aside from just finding the time to manage social media accounts, there is often confusion about which platforms to use. Some business owners may even question if they need to use...